Ginger Hardage – “Building a Brand from the Inside Out”

[youtube https://www.youtube.com/watch?v=NCihLI2NT_4?rel=0&w=640&h=480]

[57 min 17 sec] – Ginger Hardage, the Senior Vice President of Culture and Communications at Southwest Airlines speaks on how Southwest created, maintains and reinvigorates one of the most admired corporate cultures.