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Dean's Speaker Series Innovation October 13, 2011

Guy Kawasaki on Enchantment

[youtube https://www.youtube.com/watch?v=BG6HX0rrVes?rel=0&w=480&h=360]

[65 min 25 sec] Guy Kawasaki, one of Apple’s first evangelists in the early 1980s, discusses the subject of his 10th book, Enchantment: The Art of Changing Hearts, Minds, and Actions, published in March.

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